velartrill:

There’s a very distinct pattern in what one might, if one were being… incautious, name “Internet horror-speak,” a particular patois that’s arisen in the latest years of this very era, a peculiar dialect lashed together from the flesh of Lovecraft and the sinew of internet culture and the bones of… something bony. Okay so I’m probably not going to be able to keep that gag up. It’s the language of Dread Singles

HOT SINGLES IN YOUR AREA, TRAVELING THE SUNKEN WAYS, DRINKING FROM THE LIPS OF THE LOW ONES, WISHING THEY’D WORN MORE SENSIBLE SHOES

and Welcome to Night Vale

Mayor Pamela Winchell The fences in the caves. A heart throbbing for what it cannot have. A heart not having what it needs to throb. The fences in the caves. Heat from below and above, but all is cold betwixt. The fences in the caves. The fences in the caves.

to which I refer.

What interests me though is that’s there’s a very distinct pattern and sort of grammar to how this Internet Horror-Speak (hereafter IHS) works, one I’ve been trying to work out for a while now. There are some very obvious patterns, as well as some subtle ones I’m not sure how to put into words. These are the rules I’ve sussed out, though:

One of the most important rules, and I think the one that might be the most surprising to a lot of people, is to use simple, mundane language. Empurpling the narrative with gratuitous polysyllabisms and grandiose prose is actually wholly deleterious to the desired effect. This actually makes a lot of sense. Purple prose has a serious abstracting effect, in that it draws the audience away from the action and makes it sound more like they’re listening to a story. So using purple prose to describe your indescribable horrors can make them feel less real, where using everyday language helps connect the audience and make them feel more like there’s some grotesque violation of normalcy going on

Use fewer ‘s-constructions. Say “the blood of the fallen,” not “the fallen’s blood;” “the intestines of dawn” not “dawn’s intestines.” This is a less solid rule, and it’s still possible to have a powerfully creepy effect with the ‘s-construction, particularly if the construction comes sentence-finally: “They beat them with sticks around which were wrapped dawn’s intestines,” but “They wrapped the intestines of dawn around thick oaken sticks.”

Use older words. “For” instead of “because,” “kin” for “family,” etc. If this makes them shorter than their modern counterparts, all the more effective.

Don’t use commas with conjunctions, just string conjunctions together. So “They laughed and writhed and screamed and died in the gaze of a smiling god,” but not *”They laughed, writhed, screamed, and died in the gaze of a smiling god.” This one’s variable, but I see the former more than the latter and to me it feels like it has more impact and is more visceral. The latter sounds more planned out, more official, more normal.

Use old-fashioned constructions. “The”+[adjective] constructions are a favorite, as are “the [adjective] one(s).” “The laughing ones steal away the dreams of the hopeful and feast on the teeth of the indolent,” “There are no innocent in this place, for to gaze on the Ancient Ones is to know that innocence is a lie, that blood and fear and corruption are the engines of all that breathes.”

Break word associations. If I start a sentence with “The toaster,” you’re probably going to expect something like, “the toasted fell off the counter,” or “the toasted exploded,” not “the toasted laughed” or “the toaster bled.” There are words we associate with animate things and words we associate with inanimate things, and mixing them up can lead to weird mental reactions. It’s why things like “SPANK HAIR — LICK EYES — WHISPER INTO ASS” are so funny. They make us build associations that we didn’t have previously. A toaster isn’t a thing that bleeds, and hair isn’t something you spank, so putting those words together tends to slightly mess with people and throw off our reading. Welcome to Night Vale does this SO MUCH.

Cecil Wednesday has been canceled due to a scheduling error

Cecil Here’s something odd: there is a cat hovering in the men’s bathroom at the radio station here

Cecil Alert! The sheriff’s secret police are searching for a fugitive named Hiram McDaniels, who escaped custody last night following a 9 PM arrest. McDaniels is described as a five-headed dragon

Last but not least, be vague. Let your words imply terrible and alien machinations at play, let them hint at vast supernatural tableaux of incomprehensible splendor and horror hanging just out of sight waiting to be glimpsed, but don’t ever explicitly tell anybody what’s going on. I put this one last because even though it’s the most important, it’s the most obvious, and I think everybody already knows this about horror. But it’s worth noting that IHS generally dials this up way higher, to the point where it’s hard or impossible to tell what parts are literal or metaphorical. Take this sub-par example:

Moving through the ashen ways of eons past, realms of fire and smoke and emptiness rising up and twisting around its path the beast walked on, burning all it perceived.

One on level, it’s possible that we’re talking about a minotaur arsonist who’s taking to the backroads during a forest fire to avoid the cops. On the other, we could be talking about some incomprehensible eldritch abomination warping its way through infernal dimensions outside space and time, ravaging worlds at its passing. Or anything between. I think this is probably the single most salient feature of IHS: its utter vagueness, and lack of proper context to distinguish the metaphorical from the literal.

But anyway. This is a fascinating memetic phenomenon and one I’d love to see some proper research done on this, beyond the idle musings of a lazy linguist with too much on her hands to spend time analyzing hard data.